Delegate: Teresa Rebelo Pinto and Gasoxmed
Affiliation: Teresa Rebelo Pinto Clinic – Sleep & Psychology and Gasoxmed
Short Bio: Teresa Rebelo Pinto – Sleep & Psychology Clinic is an innovative and pioneer project in Portugal focused on the connection between sleep and mental health. Our main mission is to promote Sleep Psychology as a specialized area, always in articulation with other areas, adopting a holistic view of health and personal development, valuing prevention. Our multidisciplinary team promotes sleep quality and psychological well-being, through consultation (different clinical specialties), education and consulting activities, adopting a customized attitude with each of our clients.
Gasoxmed is a home healthcare service provider based in Portugal, part of the Air Liquide Group. Offering solutions in respiratory chronic diseases, Gasoxmed has been working over the years to become a reference in the sleep apnea treatment and develop the best solutions to improve care and the patient experience.
Activity: Starting with an awareness campaign, several activities were developed to celebrate World Sleep Day and featured on a dedicated website:
https://www.psicologiadosono.com/dormirmalsaicaro
1) Advertising Campaign: Poor Sleep Comes at a Cost!
In March 2024, we launched a multichannel campaign titled “Poor Sleep Comes at a Cost”. This initiative, spearheaded by the TRP Clinic and Gasoxmed, aimed to emphasize the importance of sleep for both physical and mental well-being while shedding light on the direct and indirect costs associated with sleep deprivation. This marks our third consecutive campaign, and we are proud to announce its extension until the next World Sleep Day in 2025.
This awareness campaign was designed and carried out by the TRP Clinic and Gasoxmed and included:
– Paper and digital billboards strategically placed throughout the cities of Lisbon and Porto in Portugal. These billboards aimed to highlight the impact of poor sleep in three main areas: work/productivity, family, and the risk of accidents.
– Flyers’ distribution in the streets, parish councils, schools, companies, universities, tv and radio stations, pharmacies and other sleep centers and clinics.
-Inquiry to understand how people perceive their sleep and the impact that Poor Sleep has on their lives. A total of 1037 adults, predominantly female (80.3%) and over the age of 18, participated anonymously in an online survey. Alongside closed-ended questions, participants shared personal experiences illustrating the costs of poor sleep in their lives, resulting in 354 stories. The findings revealed that 95.5% of respondents value sleep positively. However, only 27.7% felt they consistently obtained sufficient sleep, indicating high levels of sleep deprivation (72.3% reported ongoing insufficient sleep). Regarding sleep quality, only 37.3% reported sleeping well almost every night, with 62.7% indicating low to moderate sleep quality. When asked about the impact of poor sleep on daily life, 94.5% admitted it adversely affected their day-to-day activities, with negative impacts reported across various domains, including psychological well-being (52.1%), cognitive functioning (49.6%), physical well-being (48.4%), work (42.5%), family life (39.6%), studies (34.5%), romantic relationships (34.3%), decision-making ability (29.6%), and social relationships (28.7%). Surprisingly, 42% believed poor sleep did not increase accident risk, contradicting the literature. When asked about what they would do with an extra hour in their day, 60.6% opted for leisure activities, while 34.5% chose sleep, suggesting lack of time for leisure and sleep. Through content analysis, stories detailing the negative impact of poor sleep were categorized into four groups: family situations (especially involving young children), mistakes, forgetfulness, and daytime sleepiness.
– Developing and distributing Kits at social and scientific events, schools and influencers.
(https://www.instagram.com/p/C4RBIZ9pzIj/;
https://www.facebook.com/photo/?fbid=789755196536531&set=a.454032603442127)).
The campaign was promoted in email newsletters to approximately 3000 individuals, including patients, clients, non-clients, and partners.
2) Content in newspapers/magazines and digital network about our campaign, sleep in general, etc.:
1. CAIS Magazine
2. “POOR SLEEP COMES AT A COST” (Pontos de Vista Magazine)
https://pontosdevista.pt/2024/03/08/dormir-mal-sai-caro/
3. “POOR SLEEP ISN’T NORMAL” (Healthy Generation Newsletter)
https://hgeneration.pt/dormir-mal-nao-e-normal/
4. “POOR SLEEP COMES AT A COST. DON’T BE FOOLED” (País Positivo Magazine)
https://drive.google.com/file/d/1ORS70kuQ6O__KGV6ASksHFnN2HYClYGX/view?usp=sharing
5. PUB Public Hospital Newspaper (March Edition)
6. PUB Medical Journal (April Edition)
https://issuu.com/geral-justnews/docs/jornalmedico123?fr=sYzMzMDcyMzU1NDQ
7. “Sleep can be your greatest triumph in life” (Executiva Magazine)
https://executiva.pt/teresa-rebelo-pinto-o-sono/
8. “Pandemic affected sleep quality” (Diário de Bragança)
https://www.mdb.pt/noticia/pandemia-afetou-qualidade-do-sono
3) Awareness events and content for the whole community (television and radio):
1. “Chronic Insomnia: Causes, Symptoms, and Impact on Overall Health” (“Que voz é esta?” Podcast).
https://open.spotify.com/episode/0EO0Cf5lEnLTtoydnh2XcQ?si=-QPdx_tpR0Gm2YFaYRZmgQ&context=spotify%3Ashow%3A2njy0ND5hApbXrdHcSmyLj&nd=1&dlsi=385f63d366e14ea2
2. Episode “Insomnia” in the segment “Civil Society” (RTP)
https://www.rtp.pt/play/p12678/e757671/sociedade-civil
3. Episode “What to do to have a healthy sleep” in the segment “Quarto do Fundo” (Radio Renascença)
https://rr.sapo.pt/artigo/374050/o-que-fazer-para-ter-um-sono-saudavel?utm_medium=rss
4) Scientific Events/Conferences and Workshops:
1. Selfcare Market & Summit (March 16th and 17th, 2024) – about 3000 attendees
https://selfcaremarket.pt/
A market dedicated to health and well-being, featuring a strong focus on knowledge sharing and product experimentation. The common denominator is self-care. The concept of self-care encompasses various areas that are typically scattered, including Sleep. Dr. Teresa Rebelo Pinto was one of the ambassadors for this event, representing the “revitalize yourself” pillar. Alongside a stand dedicated to sleep and the campaign (where small tests were conducted to assess sleep quality), there was also a lecture titled “Sleeping Better Without Magic Recipes.”
2. “ Alerta Sono” Conference (Bragança, Portugal)
https://drive.google.com/file/d/1x-kDiiBE706Sj_lBpeXXfdYrAzzC8dKQ/view?usp=sharing
3. Health Day: Lecture titled “Poor Sleep Comes at a Cost to Mental Health” (April 13th, Évora)
4. Portuguese Congress of Cardio pneumology (April 5th-6th)
https://www.aptec.pt/paginas/eventos/congresso-portugues-de-cardiopneumologia.php
5. Health Week (April 15th-19th, Lisbon)
The objective of the week was to conduct various health screenings and raise awareness about healthy lifestyles and tips for healthy living habits. There was a stand presenting the campaign to raise awareness among young people.
6. III National Psychology Conference (Lecture at the University of Trás-os-Montes and Alto Douro)
7. “Um bom Sono Sob as Estrelas”
https://www.instagram.com/p/C5EaImrvE3M/?img_index=1
As part of the celebration of World Sleep Day, the Center for Neuroscience and Cell Biology of the University of Coimbra (CNC-UC) and the UC Exploratório – Centro Ciência Viva of the University of Coimbra, promoted the launch of the series of animations for hemispheric projection (360º), ‘Um bom sono sob as estrelas’, which means “A good night’s sleep under the stars.” In this regard, we participated in a roundtable discussion addressing the topic.
8. Workshops for companies and organizations – 300 participants
Location: Street, train stations, universities, schools, online, newspapers, TV, radio, social media, stands set up ate different events etc.
Date of Activity: From March 2024 and to be continued until March 2025. Additionally, the campaign images will be used throughout the year at various scientific events, workshops, and exhibitions to promote awareness and sustained engagement with our cause.
Submitted by: Teresa Rebelo Pinto – Sleep & Psychology Clinic and Gasoxmed
