Nigeria 2024: Tolu Olanipekun | Mouka Limited

Delegate: Tolu Olanipekun

Affiliation: Mouka Limited

Short Bio: 

Mouka is Nigeria’s leading mattress brand, and it has been adding comfort to Nigerians’ lives since 1959. Independent market research and local and international awards of excellence validate Mouka’s position as the preferred brand of mattresses in Nigeria.

Mouka is exclusively endorsed by the NSP (Nigeria Society of Physiotherapy) and NAOMT (National Association of Orthopedic and Manual Therapists.) The brand continues to strongly advocate quality sleep and its impact on every individual’s well-being and productivity.

Activity: 

Summary of the 2024 World Sleep Day Celebration

Mouka’s World Sleep Day 2024 activities were directed towards engaging Nigerians and raising awareness for this year’s theme “Sleep equity for global health.”

Pre World Sleep Day: Digital Campaign 

We rolled out a World Sleep Day campaign on Mouka’s various social media platforms, using information about sleep health from the toolkit.

  • Benefits of good sleep
  • Dimensions of sleep health

World Sleep Day Celebration: Sleep Sessions

Mouka visited eleven companies across Lagos to educate their staff on this year’s theme, stating the importance of sleep, the effects of inadequate sleep on general well-being, and how it can affect one’s productivity at work. Presentations were done by member of the NSP (Nigeria Society of Physiotherapy) and NAOMT (National Association of Orthopedic and Manual Therapists.) Mouka pillows were given as rewards for participation.

Digital Post for World Sleep Day 

World Sleep Day Press Ad in Top-Ranking Newspapers

Post Event Press Release 

Results

  • 7 mentions in Daily Newspapers
  • 35 mentions online

Location: Nigeria

Date of Activity:

Submitted by: Tolu Olanipekun