Toolkit

[Entire Toolkit available via download in Microsoft Word format: 2017_Media_Toolikit.]


WORLD SLEEP DAY® (WSD) – WHAT IS IT?

World Sleep Day is an annual event that calls to action important issues related to sleep using collaborative efforts energized by sleep professionals all over the world. The focus of WSD is to bring cognizance to the many burdens of sleep problems. WSD publicly displays efforts being taken toward prevention and management of sleep disorders.

WSD is chaired by committee member Liborio Parrino, MD, Associate Professor of Neurology at Parma University, Italy; with support from World Sleep Society’s staff and a full committee.

WSD events take place globally, but are listed together online at www.worldsleepday.org. In the past, World Sleep Day delegates have worked locally to spread awareness of sleep issues by hosting special events, translating materials, distributing booklets and pamphlets on sleep, hosting school events, press conferences and securing media coverage around the world. Delegates also created content such as public lectures and workshops, appearances on local television and radio shows, booklets, pamphlets, promotional videos, and press releases on sleep. Plan your own World Sleep Day activity today on www.worldsleepday.org/get-involved.

2017 marks the 10th annual World Sleep Day! New this year:


WORLD SLEEP DAY® (WSD) – HISTORY

The first WSD was held on March 14, 2008, under the slogan “Sleep Well, Live Fully Awake.” The annual awareness day is held the Friday before Spring Vernal Equinox.

  • “Sleep Well, Live Fully Awake” – March 14, 2008
  • “Drive Alert, Arrive Safe” – March 20, 2009
  • “Sleep Well, Stay Healthy” – March 19, 2010
  • “Sleep Well, Grow Healthy” – March 18, 2011
  • “Breathe Easily, Sleep Well” – March 16, 2012
  • “Good Sleep, Healthy Aging” – March 15, 2013
  • “Restful Sleep, Easy Breathing, Healthy Body” – March 14, 2014
  • “When Sleep is Sound, Health and Happiness Abound” – March 13, 2015
  • “Good Sleep is a Reachable Dream” – March 18, 2016
  • “Sleep Soundly, Nurture Life” – March 17, 2017

The next WSD will be March 16, 2018 with slogan to be determined. It will then follow on March 15, 2019 and March 14, 2020.


Media spokespeople

Where possible, we suggest identifying and preparing a message for an internal spokesperson to front your WSD activities. Depending on time and resources, media/message training may also help to prepare your spokesperson for various media activities such as telephone interviews, live television, or radio. World Sleep Society has a list of spokespeople from countries around the world. Please contact World Sleep Society at info@worldsleepsociety.org for the list or to be considered as a spokesperson.


WORLD SLEEP DAY DELEGATES

As of 2016, World Sleep Day had a total of 394 delegates in 72 countries around the globe. These delegates contact local media, organize public awareness events, host conferences, and much more under the auspices of World Sleep Day.

2016 Distinguished Activities Awards

Become a World Sleep Day delegate.


WORLD SLEEP DAY 2017 PRESS RELEASE

A press release for 2017 World Sleep Day became available in January 2017. It is available online as well as within this toolkit as appendix A.


LOGOS

Logos for 2017 World Sleep Day and World Sleep Society have been included within this toolkit as appendix B.


KEY MESSAGES

The following key messages are designed to give a template to work from and can be adapted to suit the media environment and focus within your countries. The key messages should be used as talking points to guide a consistent message with others around the world. Bolded key messages should be viewed as primary messages when time or space is limited.

Slogan: SLEEP SOUNDLY, NURTURE LIFE

  • Sound sleep is one of the three pillars of good health along with a balanced diet and regular exercise.
  • There are close to 100 disorders of sleep, but most are modifiable and manageable with the help of sleep specialists.
  • Individuals who get an entire night’s sleep without any interruptions experience lower rates of high blood pressure, diabetes, obesity and other chronic illnesses.

General FACTS

  • World Sleep Day is an annual event to raise awareness of sleep disorders and the burden that they place on society. World Sleep Day 2017 will be held on Friday, March 17, 2017.
  • Most sleep disorders are preventable or treatable, yet less than one-third of sufferers seek professional help.4
  • Sleep problems constitute a global epidemic that threatens health and quality of life for up to 45% of the world’s population.3
  • Better understanding of sleep conditions and more research into the area will help reduce the burden of sleep disorders on society.
  • Three elements of good quality sleep are:
    • Duration: The length of sleep should be sufficient for the sleeper to be rested and alert the following day.
    • Continuity: Sleep periods should be seamless without fragmentation.
    • Depth: Sleep should be deep enough to be restorative.

TALKING POINTS

Primary:

  • Research shows that we spend up to one-third of our lives sleeping. Sleep is a basic human need, much like eating and drinking, and is crucial to our overall health and well-being.
  • Sleep, like exercise and nutrition, is essential for metabolic regulation in children. There is evidence for a link between sleep duration and childhood obesity. The findings are more apparent in girls. Sleep duration is the effect of day-to-day variability of sleep-wake timing on weight regulation. 19,20
  • Breathing regularly during sleep is critical to maintain well-being and health. Persistent interruption of the breathing function during sleep is called sleep apnea. This is a pervasive and common disorder that affects 4% of men and 2% of women.22
  • Sleep apnea causes daytime sleepiness and fatigue, and may lead to conditions such as hypertension, ischemic heart disease, stroke 27, and diabetes.
  • Lack of sleep or poor quality sleep is known to have a significant negative impact on our health in the long and short term. Next day effects of poor quality sleep include a negative impact on our attention span, memory recall and learning.5 Longer term effects are being studied, but poor quality sleep or sleep deprivation has been associated with significant health problems, such as obesity, diabetes, weakened immune systems and even some cancers.6,7,8
  • Lack of sleep is related to many psychological conditions such as depression, anxiety and psychosis.9,10
  • Quality sleep is crucial to ensure good health and quality of life.

Importance of Sound, Restorative Sleep:

  • Good quality and restorative sleep is essential for day-to-day functioning. Studies suggest that sleep quality rather than quantity has a greater impact on quality of life and daytime functioning.12
  • Healthy sleep in children will improve the child’s overall wellness and development. WORLD SLEEP SOCIETY has created the 10 commandments of Healthy Sleep for Children.
  • Poor quality sleep has a greater negative impact on health, well-being and satisfaction with life than the quantity of sleep a person gets.9,13
  • Quality sleep is responsible for alertness, improved functioning the following day and better quality of life.

Consequences of Sleep Disorders 

  • Sleep disorders cause significant individual and societal burden and form a serious public health problem.
  • Obstructive sleep apnea significantly impacts health and well-being. The drop in oxygen that occurs when breathing stops due to OSA puts a strain on the heart and can lead to a number of serious health conditions.
  • Directly or indirectly, disrupted sleep can have a negative effect on family life and relationships by affecting a person’s mood and the way in which they are able to perform daily activities and interact socially.13

Extent of the Epidemic

  • 35% of people do not feel they get enough sleep, impacting both their physical and mental health.21
  • Obstructive sleep apnea (OSA) affects approximately 4% of the adult population. 21 If not properly managed, OSA can have a significant impact on a person’s health and well-being.
  • Restless Legs Syndrome is a common disorder and occurs in between 3-10% of the population, although the number of people affected and the severity of the condition differs between countries.
  • People who have OSA stop breathing repeatedly during sleep. OSA is caused by a blockage of the upper airway. The collapse of the airway may be due to factors such as a large tongue, extra tissue or decreased muscle tone holding the airway open.
  • Each breathing pause can last from 10 seconds to more than a minute and is accompanied by a drop in oxygen associated with each event. The events may occur 5 to 50 times or more each hour. This puts a strain on the heart and can lead to a number of serious health conditions (U.S. Dept. of Health & Human Services, NIH, 2009).

Known Consequences: Some Statistics

  • A US study has estimated the annual costs of insomnia to be between $92.5 billion and $107.5 billion.17
  • 71,000 people suffer injuries every year due to sleep-related accidents.16
  • 1,550 people die because of sleep-related accidents.16
  • 46% of individuals with frequent sleep disturbances report missing work or events, or making errors at work, compared to 15% of healthy sleepers.18

Specific Sleep Disorders:

Insomnia

  • Insomnia affects between 30-45% of the adult population.3
  • Primary insomnia (insomnia with no underlying condition) affects 1-10% of the general population, increasing up to 25% in the elderly.3
  • Lack of sleep or poor quality sleep also leaves us more vulnerable to accidents. People who suffer insomnia are seven times more likely to become involved in an accident causing death or serious injury than good sleepers.11
  • Studies have shown that people with insomnia suffer from more symptoms of anxiety and depression than people without insomnia.9
  • Insomnia has a negative impact in all areas of a sufferer’s life.
  • Insomnia can affect work performance, with a change in character and a drop in the quality of work. If the disorder remains untreated, this may even lead to reduced job prospects and loss of employment.13

Sleep Breathing Problems

Obstructive sleep apnea is very prevalent, yet under recognized. The Wisconsin Sleep Cohort Study estimated a prevalence of 17% among men and 9% among women in that state in the United States. In northern India, the prevalence of obstructive sleep apnea and obstructive sleep apnea syndrome is 13.7%. OSA is an independent risk factor for hypertension and other cardiovascular ailments. In children, sleep apnea may be the underlying cause of neuropsychological disturbances. Pediatric sleep apnea is typically associated with adenotonsillar hypertrophy.

Untreated sleep apnea may lead to heart diseases, stroke, and vascular dementia. Both adults and children should be formally investigated in sleep centres if sleep apnea is suspected, because both adult and pediatric sleep apnea is treatable and correctable; a correct and precise diagnosis is always required. 26

Sleep apnea is diagnosed with polysomnography in the sleep laboratory. Treatment with non-invasive positive airway (continuous positive airway pressure, or CPAP) ventilation is generally successful. For mild forms of sleep apnea, the application of oral devices can be beneficial. Surgery to remove excessive tissues in the oropharynx may be considered for individuals who cannot tolerate non-invasive equipment or who have obvious obstruction to airflow in the oropharynx by redundant tissue growth or large tonsils. There is proof that successful correction of sleep apnea with non-invasive positive airway pressure ventilation lowers mean blood pressure and may reduce the risk of myocardial infarction and stroke. Excessive daytime somnolence generally improves with successful treatment of sleep apnea.


HOW YOU CAN TAKE ACTION

  • Join World Sleep Day 2017 as a delegate or a supporter.
  • Obtain more information at www.worldsleepday.org.
  • Donate to our efforts to develop the next generation of Sleep Doctors.
  • Be cognizant that most sleep problems can be managed by changing behaviors around sleep, medical therapy, or cognitive behavioral therapy.
  • Be aware that patients suffering from sleep complaints, or who suffer from excessive daytime sleepiness, should see a physician and, if needed, obtain a consultation in a sleep center.

AVAILABLE VIDEOS

Informational and historical videos document significant discoveries in the field of sleep medicine. View video content including (but not limited to):

  • Prof. Michel Billiard of Montpellier, France, gives a historical perspective of the evolution of narcolepsy as a clinical entity (English)
  • Dr. Ernest Hartmann describes 50 years of dedication to the exploration of sleep and dreams
  • Dr. Karl Ekbom Jr. narrates how his father Professor Karl-Axel Ekbom developed the modern concept of restless legs syndrome.
  • Dr. Christian Guilleminault is interviewed providing details on early discovery of obstructive sleep apnea.

PRINCIPLES OF GOOD SLEEP

Following the guidelines of Sleep Hygiene can help to prevent poor quality nocturnal sleep, short duration of sleep, fragmentation of sleep and serious sleep deprivation in adults.

10 COMMANDMENTS OF SLEEP HYGIENE FOR ADULTS

  1. Fix a bedtime and an awakening time.
  2. If you are in the habit of taking siestas, do not exceed 45 minutes of daytime sleep.
  3. Avoid excessive alcohol ingestion 4 hours before bedtime and do not smoke.
  4. Avoid caffeine 6 hours before bedtime. This includes coffee, tea and many sodas, as well as chocolate.
  5. Avoid heavy, spicy, or sugary foods 4 hours before bedtime. A light snack before bed is acceptable.
  6. Exercise regularly, but not right before bed.
  7. Use comfortable bedding.
  8. Find a comfortable temperature setting for sleeping and keep the room well ventilated.
  9. Block out all distracting noise and eliminate as much light as possible.
  10. Reserve the bed for sleep and sex. Don’t use the bed as an office, workroom or recreation room.

10 COMMANDMENTS OF SLEEP HYGIENCE FOR CHILDREN [AGES BIRTH TO 12 YEARS]

  1. Go to bed at the same time every night, preferably before 9:00PM.
  2. Have an age-appropriate nap schedule.
  3. 3. Establish a consistent bedtime routine.
  4. Make your child’s bedroom sleep conducive – cool, dark, and quiet.
  5. Encourage your child to fall asleep independently.
  6. Avoid bright light at bedtime and during the night, and increase light exposure in the morning.
  7. Avoid heavy meals and vigorous exercise close to bedtime.
  8. Keep all electronics, including televisions, computers, and cell phones, out of the bedroom and limit the use of electronics before bedtime.
  9. Avoid caffeine, including many sodas, coffee, and teas (as well as iced tea).
  10. Keep a regular daily schedule, including consistent mealtimes.

ABOUT WORLD SLEEP SOCIETY

World Sleep Day is organized by World Sleep Society, founded by World Association of Sleep Medicine (WASM) and World Sleep Federation (WSF), an international association whose mission is to advance sleep health worldwide. World Sleep Society is working toward increasing worldwide awareness of the importance of sleep and the adverse consequences resulting from lack of sleep, due either to enforced lifestyle or to sleep disorders themselves. The society acts as a link between various sleep associations and cultures, sleep clinicians and researchers, in the advancement of worldwide sleep health. To learn more, visit www.worldsleepsociety.org. Stay connected: @_WorldSleep (Twitter), facebook.com/worldsleepsociety.


 BIBLIOGRAPHY

  1. Department for Transport, Sleep related vehicle accidents. http://www.dft.gov.uk/pgr/roadsafety/research/rsrr/theme3/sleeprelatedvehicleaccidentsno22?page=2 . Last accessed 18/12/08
  2. Ohayon MM, Zulley J. Correlates of global sleep dissatisfaction in the German population. Sleep 2001; 24: 780-787
  3. Wade AG, Zisapel N, Lemoine P. Prolonged-release melatonin for the treatment of insomnia: targeting quality of sleep and morning alertness. Ageing Health 2008; 4 (1): 11-12
  4. Léger D et al. Economic consequences of insomnia. Sleep Res 26, 412
  5. Ohayon MM et al. Correlates of global sleep satisfaction in the psychiatric diagnosis categories. Psychiatry Clin Neurosci 2002; 56: 239-240
  6. Taheri S, Lin L, Austin D et al. Short sleep duration is associated with elevated ghrelin, reduced leptin and increased body mass index. PLoS Med 2004; 1(3): e62
  7. Gottlieb DJ, Punjabi NM, Newman AB et al. Association of sleep time with diabetes mellitus and impaired glucose tolerance. Arch Intern Med 2005; 165(8): 863-7
  8. Gumustekin K, Seven B, Karabulut N et al. Effects of sleep deprivation, nicotine and selenium on wound healing in rats. Neurosci 2004; 114: 1433-1442
  9. Zammit GK, Weiner J, Damato N et al. Quality of life in people with insomnia. Sleep 1999; 22 Suppl 2: S379-85
  10. Beusterien KM, Rogers AE, Walslenben J et al. Health related quality of life effects of modafinil for treatment of narcolepsy. Sleep 1999; 22(6): 757-765
  11. Metlaine A et al. Socioeconomic impact of insomnia in working populations. Indust Health 2005; 43(1): 11-19
  12. Kandel ER, Schwartz JH, Jessell TM. Principles of neural science. The McGraw-Hill Companies Inc, 2000
  13. Pilcher JJ. Sleep quality versus sleep quantity: relationships between sleep and measures of health, well-being and sleepiness in college students. J Psychosom Res. 1997; 42(6): 583-96
  14. Royal Society for the Prevention of Accidents, RoSPA. Driver Fatigue and Road Accident: A literature review and position paper. February 2001
  15. Think! Tiredness can kill- advice for drivers. INF159 Driver and Vehicle Licensing Agency (DVLA)
  16. National Highway Traffic Safety Administration (NHTSA) www.nhtsa.dot.gov
  1. Reeder CE, Franklin M, Bramley TJ. Current landscape of insomnia in managed care. Am J Manage Care 2007; 13(Suppl 5): S112-6
  2. National Sleep Foundation www.sleepfoundation.org
  1. Yu Y, Lu BS, Wang B, Wang H, Yang J, Li Z, Wang L, Liu X, Tang G, Xing H, Xu X, Zee PC, Wang X. Short sleep duration and adiposity in Chinese adolescents. 2007 Dec 1;30(12):1688-97
  2. Gozal D. et al, 2011 Pediatrics. In press
  3. The ‘Philips Index for Health and Well-being: A global perspective’ – www.philips-thecenter.org/the-philips-global-index. Last accessed on 28 February 2011
  4. Young T, Palta M, Dempsey J, Skatrud J, Weber S, Badr S. The occurrence of sleep-disordered breathing among middle-aged adults. N Engl J Med 1993;328:1230-5.
  5. Sharma SK, Kumpawat S, Banga A, Goel A. Prevalence and risk factors of obstructive sleep apnea syndrome in a population of Delhi, India. Chest 2006;130:149-56.
  6. Nieto FJ, Young TB, Lind BK, et al. Association of sleep-disordered breathing, sleep apnea, and hypertension in a large community-based study: Sleep Heart Health Study. JAMA 2000;283:1829-36.
  7. Beebe DW. Neurobehavioral morbidity associated with disordered breathing during sleep in children: A comprehensive review. Sleep. 2006;29(9):1115-1134.
  8. Culebras A. Sleep Disorders. In: Kris Heggenhougen and Stella Quah, editors International Encyclopedia of Public Health, Vol 6. San Diego: Academic Press; 2008. pp. 21-26.
  9. Culebras A, editor. Sleep, stroke and cardiovascular disease. Cambridge University Press, 2013.
  10. Breslau N, Roth T, Rosenthal L, Andreski P. Sleep disturbance and psychiatric disorders: a longitudinal epidemiological study of young adults. Biol Psychiatry 1996;39(6):411–8.
  11. Gillin JC. Are sleep disturbances risk factors for anxiety, depressive and addictive disorders? Acta Psychiatr Scand Suppl 1998;393:39–43.
  12. Jaussent I, Bouyer J, Ancelin ML, et al. Insomnia and daytime sleepiness are risk factors for depressive symptoms in the elderly. Sleep 2011;34(8):1103–10.
  13. Babson KA, Feldner MT, Trainor CD, Smith RC. An experimental investigation of the effects of acute sleep deprivation on panic-relevant biological challenge responding. Behav Ther 2009;40(3):239–50.
  14. Belleville G, Cousineau H, Levrier K, St-Pierre-Delorme ME. Meta-analytic review of the impact of cognitive-behavior therapy for insomnia on concomitant anxiety. Clin Psychol Rev 2011;31(4):638–52.
  15. Belleville G, Cousineau H, Levrier K, St-Pierre-Delorme ME, Marchand A. The impact of cognitive-behavior therapy for anxiety disorders on concomitant sleep disturbances: a meta-analysis. J Anxiety Disord 2010;24(4):379–86.
  16. Gosling, John A., Philip J. Batterham, Nick Glozier, and Helen Christensen. “The Influence of Job Stress, Social Support and Health Status on Intermittent and Chronic Sleep Disturbance: An 8-year Longitudinal Analysis.” Sleep Medicine 15 (2014): 979-85. Web. 8 Oct. 2014. <http://www.wasmonline.org/>

APPENDIX A – PRESS RELEASE

FOR IMMEDIATE RELEASE

World Sleep Society
+1-507-316-0084
www.worldsleepday.org

Allan O’Bryan, Executive Director: obryan@worldsleepsociety.org
Dr. Liborio Parrino, Committee Chair: liborio.parrino@unipr.it

January 1, 2017 (Rochester, MN)—Join participants from over 72 countries around the world in a global call to action about the importance of sleep. Friday, March 17, 2017 is the 10th annual World Sleep Day. Created and hosted by World Sleep Society, World Sleep Day is an internationally recognized awareness event bringing sleep health professionals and patients together for one important common cause: Sleep.

Using collaborative efforts energized by sleep professionals all over the world, the focus of World Sleep Day is to bring cognizance to the many burdens of sleep problems. World Sleep Day publicly displays efforts being taken toward prevention and management of sleep disorders. In 2017, the slogan is, “Sleep Soundly, Nurture Life.” This focus is purposefully broad in meaning, surrounding the message that quality of life with a sleep disorder can be improved, but recognition of sleep’s importance for overall health and well-being must come first. Though most sleep disorders are preventable or treatable, less than one-third of sufferers seek professional help.

Arianna Huffington of The Huffington Post (author of The Sleep Revolution: Transforming Your Life, One Night at a Time) states, “We are living in a golden age of sleep science—revealing all the ways in which sleep and dreams play a vital role in our decision making, emotional intelligence, cognitive function, productivity, and creativity. Ultimately, science has proven that sleep is the ultimate performance enhancer. So it’s clear that if we’re going to truly thrive,” she asserts, “we must begin with sleep, the gateway through which a life of well-being must travel.” This is why World Sleep Day is so important, bringing awareness to sleep’s impact on health.

Sleep Impacting Disease
Sleep has a health impact on the prevalence of natural diseases. Current research suggests stroke is more prevalent in people living with Obstructive Sleep Apnea (OSA). Heart failure is also 12-16% more prevalent in OSA patients. With statistics like this, World Sleep Day aims to inform the world about the importance of treating even mild sleep disorders. Individuals who struggle to get an entire night’s sleep without any interruptions experience higher rates of high blood pressure, diabetes, obesity and other chronic illnesses.

Sleep Impacting Psychological Disorders

Studies have shown that people with insomnia suffer from more symptoms of anxiety and depression than people without insomnia. And when recording nasal airflow, breathing effort, heart rate, oxygen saturation, and body position during sleep, it was revealed that individuals with major depressive disorder (MDD) experienced lower quality sleep than those with no history of depression. Research is underway to better understand the link between sleep quality and mental health.

Sleep Loss, Energy and Appetite

Sound sleep is a treasured function and one of the core pillars of health. When sleep fails, health declines, decreasing quality of life. Sleep and energy balance are essential for health. During sleep, energy is conserved due to suspended activity, movement, and sensory responses, and is redirected to restore and replenish proteins and their assemblies into cellular structures. During wakefulness, various energy-demanding activities lead to hunger. An increasing number of studies show an association between short sleep duration, sleep disturbances, and circadian desynchronization of sleep with adverse metabolic traits, in particular, obesity and type 2 diabetes. Changes in the activity of neuroendocrine systems, including the stress system, seem to be major mediators of the detrimental metabolic effects of insufficient sleep, through favoring outcomes such as increased appetite and enhanced sensitivity to food stimuli. Next, making unhealthy food choices further reduced motivation for physical activity.

Participate in World Sleep Day
If you are a patient living with a sleep disorder, World Sleep Society has developed ten specific recommendations on how to obtain a healthy restorative sleep. These recommendations can be viewed on www.worldsleepday.org/toolkit/resources.

You can also participate in World Sleep Day by becoming a delegate. In the past, World Sleep Day delegates have worked locally to spread awareness of sleep issues by hosting special events, translating materials, distributing booklets and pamphlets on sleep, hosting school events, press conferences and securing media coverage around the world. Delegates also created content such as public lectures and workshops, appearances on local television and radio shows, booklets, pamphlets, promotional videos, and press releases on sleep. Plan your own World Sleep Day activity today on www.worldsleepday.org/get-involved.

World Sleep Society
World Sleep Day is organized by World Sleep Society, founded by World Association of Sleep Medicine (WASM) and World Sleep Federation (WSF), an international association whose mission is to advance sleep health worldwide. World Sleep Society is working toward increasing worldwide awareness of the importance of sleep and the adverse consequences resulting from lack of sleep, due either to enforced lifestyle or to sleep disorders themselves. The society acts as a link between various sleep associations and cultures, sleep clinicians and researchers, in the advancement of worldwide sleep health. Start your journey toward quality sleep by visiting www.worldsleepsociety.org. Sponsors of 2017 World Sleep Day have not yet been announced.

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APPENDIX B – Logos

Written consent from the World Sleep Society must be given before World Sleep Day logos may be used by companies or organizations. Individuals may use logos after becoming a delegate.