WESTIN HOTELS & RESORTS PUTS ‘SLEEP SHAMING’ TO BED, ENCOURAGING TRAVELERS TO TOUT THEIR RIGHT TO REST
Celebrating World Sleep Day in 2017 and how the benefits of a great night’s sleep help improve your health, happiness, and well-being, Westin motivates travelers & associates to share their #sleepstrong moments on social media. For every person who participates, Westin will contribute to World Sleep Society’s efforts to advance sleep health worldwide.
PICTURE YOURSELF WELL RESTED
Whereas popular mentality has previously promoted the late-night grind followed by the early wake-up, a new generation of thought leaders, tastemakers and travelers has begun taking a stand to save their right to rest. Further denouncing the idea that “pulling an all-nighter” is en-vogue, Westin puts sleep shaming to bed. During the week leading up to world sleep day, guests and associates are encouraged to post a photo on Instagram or Twitter showing their moments of best rest. Select guests and associates will be rewarded for touting their right to rest with various sleep amenities including sleep masks, Heavenly Sheets, Sleep Well Balms, Plush Heavenly Bath Robes, Heavenly Pillows, and many more! This activation is for 2017.
“Today’s over-scheduled and always-on culture has spurred a counter-movement among those who see the value in getting a good night’s sleep,” said Brian Povinelli, SVP and Global Brand Leader, Westin Hotels & Resorts. “Nearly 65% of people sleep fewer hours while on the road; so empowering travelers to sleep strong and rise better reinforces our commitment to guests’ well-being and the growing understanding that sleep impacts everything from productivity to overall happiness.”
CALL IT A NIGHT
Beyond social media, Westin continues to find new ways to empower guests to regain control of their well-being and get their best rest while on the road. Beginning March 13th through April 2017, the brand will roll out a “Bedtime Call” giving travelers the option to schedule a restful reminder for when they should turn-in and power-down to get a great night’s sleep.
#SLEEPSTRONG SUPPORTS SERIES OF SLEEP OFFERINGS
Whether travelers share their #SleepStrong moments on social media or schedule a bedtime call, Westin takes the stress out of sleeping well on the road. From the brand’s signature Heavenly® Bed and the new Sleep Well Lavender Balm bedside amenity, to the Sleep Well in-room dining menu, guests will undoubtedly rise feeling rejuvenated and perhaps return home with a new #SleepStrong-inspired routine.
Learn more:
Website: Westin.com/sleepwell