Delegate: SleepImage
Affiliation: SleepImage
Short Bio: SleepImage has an FDA-cleared Apnea Hypopnea Index (AHI) that is comparable to an AHI from polysomnography (PSG) from a single point of contact. SleepImage is however much more than that; it is a clinical tool that analyzes the state of the Autonomic Nervous System (ANS) during sleep which has a bi-directional relationship with sleep/wake control. The ANS is fundamental to maintain homeostasis of the body, achieved among other things through coordination of heart rate variability and respiration, which are the two fundamental components of Cardiopulmonary Coupling (CPC), the proprietary technique behind SleepImage. SleepImage is a diagnostic & management tool that tracks sleep quality and sleep apnea. Clinical research has shown that this combined method helps manage blood pressure and other cardiovascular and cardiometabolic markers in addition to treating sleep apnea as measured with the AHI.
Activity: We will craft and publish a high-impact LinkedIn post announcing the recipients of the SleepImage 2025 Pediatric Sleep Research grant, emphasizing how their work will help Make Sleep Health a Priority in pediatric populations. The goal of this post is to engage our audience by highlighting the significance of these grants in advancing sleep health research.
Activity Description:
1. Content Creation & Optimization
o The post will feature concise, engaging messaging with a professional yet enthusiastic tone.
o We will use relevant hashtags (e.g., #SleepHealth, #PediatricSleep, #WorldSleepDay, #ScientificInnovation) to increase visibility.
o Tagging key stakeholders (e.g., grant recipients, corporate partners, and the SRS Foundation) will expand the post’s reach.
2. Visual Engagement
o A high-quality graphic will be included to enhance visibility and engagement.
3. Engagement Strategy for Organic Reach
o Encouraging interactions: Team members and partners will be encouraged to like, comment, and share the post to amplify visibility.
o Strategic posting time: The announcement will take place on World Sleep Day 2025 (Friday, March 14th, 2025) at a peak engagement time (e.g., mid-morning on a weekday).
o Cross-promotion: The post will be shared within LinkedIn Groups related to sleep research, healthcare, and innovation.
Anticipated Reach:
• 1,000 organic impressions are expected based on LinkedIn’s algorithm, which favors engaging, well-crafted posts.
• With 120,000 followers, an engagement rate of approximately 0.8% (likes, comments, shares) will help boost impressions beyond the initial audience through LinkedIn’s organic distribution.
• Strategic engagement from corporate partners, grant recipients, and research institutions will further extend visibility.
By leveraging engaging content, visual appeal, strategic posting, and community engagement, this post is positioned to make a significant impact in raising awareness of sleep health research.
Location: Global
Date of Activity: March 14, 2025
Submitted by: Brittany Schaffler
