Pelle Sjöqvist, Creative Director and head of digital health at Dahlheim & Sjöqvist. Pelle works primarily with strategic conceptualization, consulting in Public Affairs and digital health for clients in the health sector such as ResMed. Pelle has previously worked as Creative Director at Edelman PR and Porter Novelli for clients such as AstraZeneca, Pfizer and Novartis. Pelle has been awarded a gold medal in Sabre Awards, three gold medals in the European Excellence Awards and two IPRA Golden Awards as well as one Silver Anvil Awards in Public Relations Society of America for clients in the health sector. Pelle lectures at Swedish Public Relations Association and for private companies and organizations.