Delegate: Carla Chaves (Buenosairesmadrid – Alianza Por el Sueño)
Affiliation: Founder & Director of Customer Services – Buenosaresmadrid
Short Bio: Carla Chaves
Founder & Director of Customer Services in Buenosaires
With more than 15 years of experience in healthcare and more than 30 awards in the most recognized advertising festivals.
Graduated in Journalism with a Master’s in Marketing Management, Carla Chaves has worked on strategy, creativity, tactics, and customer service in important projects for Novo Nordisk, Janssen, Almirall, AstraZeneca, AbbVie, Abbott, Gilead, Mylan, FaesFarma, Pfizer, Bayer, Cantabria Labs, Roche, Boiron, Numil Nutrition, Movistar, International Telefónica (TISA), Hasbro, Banco Santander, among many others.
Activity: We are carrying out an awareness campaign around the serious problem of insomnia that Spain suffers from right now. It can be said that half the country does not sleep, with alarming numbers reaching 48% of the population suffering from a sleep disorder. Our clients Idorsia and the Alianza Por el Sueño called us to ideate and execute a campaign to raise awareness around these numbers, with a movement capable of uniting society in a feeling that demanded solutions for a comprehensive plan and more resources from the executive.
We used popular culture to challenge the status quo, we want to challenge the city recognized as the city that “never sleeps” to make noise and raise national awareness around chronic insomnia.
This is how we created #EspañaTieneSueño, a movement that makes insomnia statistics visible and ratifies our statement that there are cities that never sleep in Spain.
Location: Spain (Madrid, Murcia, Valencia, Bilbao)
Date of Activity: March 17
Submitted by: Carla Chaves – Buenosairesmadrid