Singapore 2023: Selenightco | NA

Delegate: Selenightco

Affiliation: NA

Short Bio: Selenightco is a sleepwear / loungewear brand that that seeks to create products that will promote quality rest – from thoughtful, intentional designs to thermoregulating fabrics that keeps you cool in SIngapore’s hot weather.

While comfort is our top priority, sustainability comes a close second. We hope generations after us will sleep well too – making the conscious decision to choose fabrics and processes that pollutes less and is more respectful to the environment.

Activity: A series of digital activities to elevate the conversation around sleep in Singapore.

On the eve of World Sleep Day, Selenightco will publish an interview with a Singapore Sleep Expert on on the importance of sleep and how to get quality sleep.

Key opinion leaders, media and friends of the brand have been sent a kit with Sleep Essentials and information to promote a #sleepwell10daychallenge with key tips on starting a healthier sleep habit.

For a period of 10 days, the brand will curate a series of content including powerful facts about the benefits of quality sleep, tips and rituals to help customers and followers on their journey to better sleep.

Location: Singapore

Date of Activity: 17 – 26 of March

Submitted by: Selenightco