Delegate: Karolina Strzelczyk
Delegate Short Bio: Holding a PhD in Psychology, I am a mental health professional with a strong foundation in both clinical practice and organizational leadership. As a Cognitive Behavioral Therapy for Insomnia (CBT-I) psychotherapist, I specialize in evidence-based interventions that support individuals in improving sleep quality and overall psychological well-being.
Alongside my clinical work, I serve as Head of People at Ailleron, where I combine psychological expertise with strategic leadership to foster healthy, resilient, and high-performing organizational cultures. Ailleron is a technology company specializing in innovative software solutions for the financial sector, with over 20 years of experience in delivering digital products and services for banks and leasing institutions. Headquartered in Kraków, Poland, Ailleron combines deep industry expertise with a strong focus on user experience and technological excellence.
At the heart of Ailleron’s approach is the belief that technology should serve people. This philosophy is reflected not only in its products but also in its organizational culture. The company actively invests in employee development, knowledge sharing, and wellbeing, building an environment based on partnership, empathy, and continuous growth.
Ailleron is also committed to responsible business practices and social impact. Through various CSR and ESG initiatives, the company supports local communities, promotes digital inclusion, and engages employees in meaningful activities that go beyond business goals.
By combining innovation, people-centric values, and long-term thinking, Ailleron strives to create solutions that deliver real value – for clients, employees, and society as a whole.
Scope of Activity: Campaign
Activity: As part of the social responsibility strategy, at Ailleron we designed and delivered a series of activities focused on sleep health during March – recognized as Sleep Month. Our goal was to support both our employees and the wider community in improving sleep quality, increasing awareness of insomnia, and providing practical, evidence-based tools for better daily functioning.
The initiative combined internal education, accessible knowledge-sharing, and external community engagement:
1. Educational webinar for employees (campaign)
I conducted a webinar titled “How to take care of sleep and deal with insomnia”. The initiative was dedicated to 250 people.
The session explored sleep as a fundamental pillar of health, outlined the most common factors contributing to insomnia, and introduced Cognitive Behavioral Therapy for Insomnia (CBT-I) as the first-line, evidence-based treatment approach.
Beyond raising awareness, the webinar aimed to equip employees with practical, actionable strategies that can be effectively applied in their daily lives to improve sleep quality and overall well-being.
2. Supporting materials and long-term access to knowledge (campaign)
To reinforce the impact of the webinar, we developed an internal press review featuring carefully curated educational resources on healthy sleep. The topic was also highlighted in our company-wide newsletter, which included access to the webinar recording.
This approach ensured that the content remained accessible over time, creating an enduring resource that accommodates diverse learning preferences across the organization.
3. Extending the impact on the local community (campaign)
As part of our commitment to social responsibility, we expanded the initiative beyond the organization. I delivered an in-person lecture for seniors at the Kraków City Hall, focusing on sleep hygiene and practical strategies for managing insomnia. The initiative brought together more than 70 participants, many of whom may be particularly vulnerable to sleep disturbances due to age-related factors.
The aim was to address a real and often overlooked need within the local community and to share expert knowledge where it can create meaningful and lasting impact.
4. Raising awareness through social media campaigns (campaign)
To amplify the reach of the initiative, we actively promoted sleep health awareness across social media platforms, including LinkedIn, Instagram, and Facebook, in connection with World Sleep Day. These activities enabled us to disseminate evidence-based knowledge on a broader scale, engage diverse audiences, and contribute to a wider public conversation on the importance of healthy sleep.
5. Ongoing educational series #BezsennośćNadWisłą (#InsomniaByVistulaRiver) (enduring program)
As part of a continuous educational effort, I author a weekly content series titled #BezsennośćNadWisłą on LinkedIn since autumn 2025, dedicated to sleep and insomnia. Through this series, I regularly publish content on how to improve sleep quality and explain its impact on overall health and daily functioning.
To date, the series includes 53 publications, in which I translate scientific research findings into clear, practical strategies that can be implemented in everyday life. Sample link to publication on LinkedIn: https://tiny.pl/m6dkq6f36
Overall goals of the initiative:
Increasing awareness of sleep as a key health factor, in line with this year’s World Sleep Day theme: Sleep Well, Live Better
Supporting the mental and physical wellbeing of employees
Providing practical, science-based tools to manage insomnia
Promoting healthy habits in everyday life
Contributing to the wellbeing of the local community through knowledge-sharing
Through this multi-layered approach, we created an initiative that goes beyond a single activity – building a culture of wellbeing, education, and social responsibility both inside and outside the organization. This activity also aligns with and supports the mission of the World Sleep Society to convene sleep advocates and advance sleep health worldwide.
Location: Kraków (Cracow)
Date of Activity: 13 March 2026 – Webinar for employees and distribution of supporting internal materials 26 March 2026 – In-person lecture for seniors at Kraków City Hall March 2026 – Social media posts across LinkedIn, Instagram, and Facebook in connection with World Sleep Day Weekly since Autumn 2025 – Ongoing series of LinkedIn publications: #BezsennośćNadWisłą (#InsomniaByVistulaRiver), totaly 53 posts
