Delegate: Frank Villarreal
Affiliation: Clìnica Ricardo Palma
Short Bio:
Activity: As the sleep medicine unit of the Ricardo Palma Clinic, we develop an intense dissemination campaign on the following axes:
Press: (Reach to 1,376,627 people)
through journalistic notes, radio interviews and open-signal television. Our articles appeared in the most important newspaper in the country, El Comercio. We were able to have interviews on two of the most important radio stations in the country, RPP and Radio Nacional. In open television, we participate in the magazine of one of the two most important open signal channels in Peru, Latina TV.
Social networks: (reach to 763,809 people)
through our institutional portal, we disseminate short videos aimed at the general public. We had the participation of different specialists such as gynecologists, surgeons, otorhinolaryngologists, cardiologists, neurologists and pulmonologists, on the importance of sleep at different stages of life and the need for sleep to improve other conditions.
In-person event (100 in person participants, reach to 8558 via facebook live)
We held a 3-hour talk, aimed at patients in general with the topic “Practical tips for sleep hygiene.” We had the participation of different panelists who taught us about nutrition, relaxation and yoga routines.
Lighting: we illuminate the clinic with an impact on the main avenue of Lima – Peru.
Conclusions:
We made a strategy that reach almost 2 million people in Peru, wich means about 5% of total population.
Location: Lima, Perú, South America
Date of Activity: March 07 to March 16
Submitted by: Sleep Medicine Unit of Ricardo Palma Clinic
