Delegate: Tolu Olanipekun
Affiliation: Mouka Limited
Short Bio: Mouka is Nigeria’s leading brand of mattresses and other bedding products.
In 2021, Mouka became a member of the Dolidol International Group based in Morocco.
The brand has been adding comfort to the lives of Nigerians since 1959.
Mouka is exclusively endorsed by the NSP (Nigeria Society of Physiotherapy) & NAOMT (Nigeria Association of Orthopaedic and Manual Therapists).
Mouka continues to strongly advocate quality sleep and its role in safeguarding an individual’s wellbeing.
Activity: INTEGRATED MARKETING CAMPAIGN IN PARTNERSHIP WITH THE NIGERIA SOCIETY OF PHYSIOTHERAPY
PRESS ADVERT: Full-page press advert based on the World Sleep Day 2023 theme featured in two of Nigeria’s top daily newspapers on World Sleep Day.
PRESS RELEASE: Press release on the World Sleep Day 2023 theme featured in 40 publications.
COMPREHENSIVE DIGITAL CAMPAIGN: Engaging and educative campaign based on the WSD theme and excerpts from the WSD tool kit deployed across Mouka and 3rd party social media platforms, including Twitter, Facebook and Instagram
– Countdown To World Sleep Day: We deployed educational content about sleep while counting down to WSD.
– Consumer Education: We educated our audience about different facts relating to sleep and sleep disorders.
– #TakeaNapWithMouka: We engaged our digital audience for World Sleep Day by asking them to take a picture in the Take a Nap pose and share why sleep is essential to their health. We had 122 entries at the end of the challenge.
EXTERNAL ENGAGEMENT: Sensitization program at 3 corporate organizations, in partnership with Nigeria Society Of Physiotherapy.
WORLD SLEEP DAY RADIO JINGLE: We aired an infomercial about the importance of quality sleep in line with the WSD 2022 on 24 radio stations across 5 states Pan-Nigeria
“Sleep is the most beautiful gift of nature.
Sleep is essential for performance, to reduce stress and for our total wellbeing.
Join Mouka as we spread the word about sleep to make the world a healthier place. Happy World Sleep Day from Mouka”
Location: Nigeria
Date of Activity: 1 – 18 March 2023
Submitted by: Tolu Olanipekun
