Nigeria 2022: Tolu Olanipekun | Mouka Limited

Delegate: Tolu Olanipekun

Delegate’s Affiliation: Mouka Limited

Short Bio 

  • Mouka is Nigeria’s leading brand of mattresses and other bedding products.
  • In 2021, Mouka changed ownership to become a member of the Dolidol International Group
  • The brand has been adding comfort to the lives of Nigerians since 1959.
  • Mouka is exclusively endorsed by the NSP (Nigeria Society of Physiotherapy) & NAOMT (Nigeria Association of Orthopaedic and Manual Therapists).
  • Mouka continues to be a strong advocate of quality sleep and its role in safeguarding an individual’s wellbeing.


Activity or Activities


  • PRESS ADVERT: Full page press advert based on the World Sleep Day 2022 theme featured in two of Nigeria’s top daily newspapers on World Sleep Day.
  • PRESS RELEASE: Press release on the World Sleep Day 2022 theme featured in 34 newspapers and blogs.
  • COMPREHENSIVE DIGITAL CAMPAIGN: Engaging and educative campaign based on the WSD theme and excerpts from the WSD tool kit deployed across Mouka and 3rd party social media platforms, including Twitter, Facebook and Instagram
    • Countdown To World Sleep Day: We deployed educational content about sleep while counting down to WSD.
    • Fun Fact Series: We educated our audience about different facts relating to sleep and sleep disorders
    • Mouka Pledge: We created an online competition where consumers were asked to submit videos of themselves taking a pledge to sleep for the recommended number of hours and sharing how they plan to achieve it. 3 entries were selected to win a Mouka mattress.
  • STAFF ENGAGEMENT: We deployed educational content on this year’s World Sleep Day theme to all over 800 Mouka Staff encouraging them to share with others.
  • WORLD SLEEP DAY RADIO JINGLE: We aired an infomercial about the importance of quality sleep in line with the WSD 2022 on 48 radio stations across 14 states Pan-Nigeria


Location of Activity: Nigeria

Country: Nigeria

Date of Activity: 1 – 18 March 2022

Submitted by: Tolu Olanipekun