Delegate: Tolu Olanipekun
Delegate’s Affiliation: Mouka Limited
- Mouka is Nigeria’s leading brand of mattresses and other bedding products.
- In 2021, Mouka changed ownership to become a member of the Dolidol International Group
- The brand has been adding comfort to the lives of Nigerians since 1959.
- Mouka is exclusively endorsed by the NSP (Nigeria Society of Physiotherapy) & NAOMT (Nigeria Association of Orthopaedic and Manual Therapists).
- Mouka continues to be a strong advocate of quality sleep and its role in safeguarding an individual’s wellbeing.
Activity or Activities
INTEGRATED MARKETING CAMPAIGN IN PARTNERSHIP WITH THE NIGERIA SOCIETY OF PHYSIOTHERAPY
- PRESS ADVERT: Full page press advert based on the World Sleep Day 2022 theme featured in two of Nigeria’s top daily newspapers on World Sleep Day.
- PRESS RELEASE: Press release on the World Sleep Day 2022 theme featured in 34 newspapers and blogs.
- COMPREHENSIVE DIGITAL CAMPAIGN: Engaging and educative campaign based on the WSD theme and excerpts from the WSD tool kit deployed across Mouka and 3rd party social media platforms, including Twitter, Facebook and Instagram
- Countdown To World Sleep Day: We deployed educational content about sleep while counting down to WSD.
- Fun Fact Series: We educated our audience about different facts relating to sleep and sleep disorders
- Mouka Pledge: We created an online competition where consumers were asked to submit videos of themselves taking a pledge to sleep for the recommended number of hours and sharing how they plan to achieve it. 3 entries were selected to win a Mouka mattress.
- STAFF ENGAGEMENT: We deployed educational content on this year’s World Sleep Day theme to all over 800 Mouka Staff encouraging them to share with others.
- WORLD SLEEP DAY RADIO JINGLE: We aired an infomercial about the importance of quality sleep in line with the WSD 2022 on 48 radio stations across 14 states Pan-Nigeria
Location of Activity: Nigeria
Date of Activity: 1 – 18 March 2022
Submitted by: Tolu Olanipekun