Multi-Country 2019: AmLife International

Delegate: LEW MUN YEE


Short Bio: AmLife established its sleep healthcare business in 2014. AmLife has pioneered the combination of bedding equipment and Japan’s state-of-the-art technology to expand the unlimited potential of the sleep healthcare market, providing a brand new health solution for modern-day people, which they can use every day. As an organization that cares for its community, AmLife has launched a nationwide health program that helps people tackle the problem of aging from its root, rendering the body more dynamic and rejuvenated. AmLife strives to incorporate the healthcare concept into the daily lives of the people households using the “easy to use” and “ultimate winning” marketing strategy. It has developed a number of popular high-tech products surrounding the “sleep healthcare” concept with sustainable operation as its fundamental development philosophy, building a competent market surveillance team and brand operations team to significantly boost the Company’s brand awareness.

Activities: AmLife International conducted public awareness campaign to promote the World Sleep Day in five countries: Malaysia, Indonesia, Singapore, Hong Kong and Taiwan.

Indonesia: March 3, 2019 (210 participants)
Topic: Common Sleep, Presenter: Dr. Rimawati Tedjasukmana, SpS, RPSGT, FICA, head of Indonesian Society of Sleep Medicine (INA-Sleep), Jakarta, Indonesia.
Location: Menara Peninsula Hotel, Jakarta Barat, Indonesia

Malaysia: March 10, 2019 (1000 participant)
Topic 1: Healthy Sleep, Healthy Aging, Presenter: Dr. David R. Samson, Assistant Professor in Biological Anthropology at the University of Toronto Mississauga, Canada.
Topic 2: Insomnia & Aging, Presenter: Dr. Koyabu Miki, Integrated Chinese & Western medicine practitioner, Japan.
Location: Sunway Pyramid Convention Centre, Selangor.

Malaysia: World Sleep Day Press Conference  Date: March 11, 2019 (total 42 medias)

Participants: Mr. Lew Mun Yee (AmLife’s founder and president), Dr. David R. Samson (Assistant Professor in Biological Anthropology at the University of Toronto Mississauga, Canada), Dr. Koyabu Miki (Integrated Chinese & Western medicine practitioner, Japan), Mr. Edward Yong (Health consultant), Mr. Chan KS (AmLife Product Manager).  Location: Sunway Resort Hotel, Selangor.

Singapore: March 16, 2019 (260 participants)
Topic: Sleep Well to be Well: Impact of Sleep on Health for the Brain and Body, Presenter: Dr. Ari Shechter, Assistant Professor of Medical Sciences at Columbia University Medical Center, New York.
Location: York Hotel, Singapore

Hong Kong: March 17, 2019 (219 participants)
Topic: Healthy Sleep, Healthy Aging, Presenter: Professor Dr. Laura Palagini MD, PhD, Psychiatrist of University of Pisa, Italy.
Location: Cordis Hotel, Mong Kok, Hong Kong

Taiwan: April 13, 2019 (participants)
Topic 1: Healthy Sleep, Healthy Aging, Presenter: Dr. Chia-Shuo Wu, Clinical Psychologist, The Sleep Medicine Center and Department of Psychiatry, Chang Gung Memorial Hospital, Taiwan.
Topic 2: Insomnia & Aging, Presenter: Dr. David CP Chen, MD., MPH, Preventive medicine health management, National Taiwan University, Taiwan.
Location: 85 Sky Tower Hotel, Kaohsiung City, Taiwan

1) World Sleep Day opening video

2) World Sleep Day events review

3) Astro Awani Interview video

Media Link
The China Press
Astro Awani (22mins)
Astro Awani (12mins)
JK Global Media


Download the full AmLife WSD 2019 Report