Israel 2020: Hollandia International

Delegate: Avi Barssessat

Affiliations: Hollandia International

Short Bio: Avi Barssessat is the CEO and owner of Hollandia international, and the Israeli representative for the world sleep day for the last few years

Activity: We will dedicate this year to the importance of using a pillow in general and a proper pillow in particular, for the large contribution of the pillow to the quality we have given from the physiological and mental perspectives. On World Sleep Day, we will have a big press conference in Tel Aviv with celebrities and influencers to promote awareness of pillow use.

Location: Tel Aviv

Date of Activity: March 13, 2020

Submitted By: Galit Buznach-Natis