Delegate: VALDISPERT HONG KONG
Valdispert® World Sleep Day Mini Concert Aroused HK people to “Sleep soundly, Nurture life”
In response to global campaign World Sleep Day, Valdispert® Hong Kong organized a mini concert on March 18, 2017 aiming to arousing people the importance of sleep quality. The event invited HK popular singer Alex Lam and Yuki Lovey to perform music in a relaxing studio “Chillazy” where comfortable hammocks and cushions were provided. Alex Lam, who is also a professional yoga instructor, shared sleeping tips and demonstrated yoga postures to improve sleep. All participants enjoyed a restful and cozy night.
The campaign was supported by a series of advertising including TVC, print and digital media for branding, the celebrities social influential power, as well as using social media facebook to recruit target audience. The event impressed the participants and several presses also covered this news after the event.
*In the calming category, Valdispert® is the No.1 brand in Netherlands, based on Nielsen data value sales in total market Food-Drug from May 2013 to Apr 2016.
Location: Hong Kong
Date: 18th Mar, 2017
Short Bio: For decades Valdispert® is the leading expert in the field of natural remedies for sleeping and calming. Consumers can use these health products with confidence and for a longer period of time. Being the No. 1 calming and sleeping brand from The Netherlands*, Valdispert® HK strives to help city people to sleep well.