Delegate: Marco Aurélio Ubiali
Affiliation: Laboratório do Sono – Franca
Short Bio: Marco Aurélio Ubiali is a neurologist and neurosurgeon with over 40 years of experience in neurological health. Graduated from the Universidade Federal de Minas (UFMG) in Belo Horizonte in 1975, Dr.Ubiali holds a specialist title in Neurosurgery from the Brazilian Society of Neurosurgery and in Neurology from the Federal Council of Medicine. His academic journey also includes a specialization in Microsurgery at Freie Universität Berlin, Germany, and an Sleep Medicine course at the Universidade de São Paulo (USP), in Ribeirão Preto.
Dr. Ubiali is one of the pioneers in the treatment of sleep disorders and a regional reference in this field. He founded and manages the “Laboratório do Sono de Franca – www.sonofranca.com.br”, the first sleep clinic in the region, offering advanced exams and treatments with a patient-centered approach to well-being.
Activity: ACTIVITY REPORT – WORLD SLEEP DAY – Delegate: Marco Aurélio Ubiali
To celebrate World Sleep Day, a series of actions were carried out by the delegate Marco Aurélio Ubiali with the goal of raising awareness among the general population and healthcare professionals about the importance of sleep for overall health and quality of life.
We worked with a professional Press Officer to help us to receive wide media coverage, with articles, interviews and podcasts published across various platforms. These publications highlighted the importance of World Sleep Day, promoted campaign activities, and provided educational content on sleep disorders, engaging a broad audience.
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1. Articles published in the press
One of the most important tools we secured for promoting World Sleep Day was the publication of several news articles and reports in the local press, announcing the date and highlighting the importance of sleep. Among these, we particularly highlight Sampi, the region’s leading digital news outlet, known for its strong presence and leadership across multiple cities in the area. In total, five local media outlets covered the World Sleep Day :
• Sampi – Franca hosts free workshop on World Sleep Day – https://sampi.net.br/franca/noticias/2890207/franca-e-regiao/2025/03/franca-sedia-workshop-gratuito-no-dia-mundial-do-sono
• Família Verzola – Dr. Ubiali speaks about World Sleep Day – https://portalfnt.com.br/dr-ubiali-13/
• Saúde Franca – Franca se une ao Dia Mundial do Sono – https://saudefranca.blogspot.com/2025/03/franca-se-une-ao-movimento-global-para.html
• Forte Expressão – Franca News – https://www.forteexpressao.com.br/noticias/noticiasfranca/1557043/1
• Portal FNT – World Sleep Day – https://portalfnt.com.br/dia-mundial-do-sono/
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2. Delegate interviews on four podcasts
The delegate Marco Aurélio Ubiali participated in four different podcasts, each with a broad and unique audience. On those podcasts, Dr. Ubiali addressed Topics such as sleep quality, common sleep disorders, and tips for improving sleep hygiene were addressed in a clear and accessible manner. These podcast appearances helped spread reliable information in an engaging format.
• Podcast 1 – YouTube Forte Expressão – https://www.youtube.com/live/tqi1NKtsrnQ?si=dcOZM9RMU2y_SXS9
• Podcast 2 – YouTube Olhar Inclusivo – https://www.youtube.com/watch?v=E_wieuB5VMs
• Podcast 3 – Família Verzola Recebe Dr. Ubiali TV Franca (Local TV) – https://www.youtube.com/watch?v=P-GI0ct10sE
• Podcast 4 – Podcast Diabetes (Preview) (Podcast release in May) – https://www.instagram.com/reel/DIfBRdVyfha/?igsh=dnZuZ3VyYnEzeDNh
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3. Interviews for the local newspapers
Exclusive interviews were granted to Jornal A Verdade, one of the leading local newspapers and Orcon Press, a digital newspaper focused on healthcare topics. These interviews aimed to educate the community about the consequences of poor sleep and encourage a more proactive approach to sleep health.
• Orcon Press – Dr. Ubiali e o Sono – https://orconpress.com.br/wp-content/uploads/2025/04/Expresso365-Onecare-06-10-04-2025.pdf
• Jornal VerdadeOn – Entrevista Dr. Ubiali (interview release in May)
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4. Free workshop for healthcare professionals
A free workshop was offered to healthcare professionals, focusing on the significance of sleep and its impact on both physical and mental health. The event had the participation of psychologists, pharmacists, physical therapists, and other health professionals, who expressed interest in the topic. The workshop was also streamed on social media such Kwai and Instagram.
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5. Social media outreach
The campaign also had a presence on social media (Facebook, Instagram and website), featuring informative posts, videos, and event promotions.
This digital strategy played an important role in reaching a younger demographic, reaching more than 4.000 organic views, demonstrating the interest of people and increasing online engagement with messages about healthy sleep habits.
Facebook: https://www.facebook.com/DrUbiali
Instagram: https://www.instagram.com/dr.marcoubiali
Website: http://sonofranca.com.br/
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6. Administration of the Berlin Questionnaire to dozens of patients
During March, the Berlin Questionnaire, a widely used screening tool for sleep apnea risk, was administered to dozens of patients at partner clinics. This initiative aimed to identify signs apnea and to guide patients on the need for further specialized evaluation. The objective of this initiative was to provide an overview of sleep disorders and to encourage patients to discuss these issues with their doctors.
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7. Distribution of 5,000 informational leaflets in over 40 clinics
A total of 5,000 informational leaflets were produced and distributed in more than 40 clinics across the city. These materials offered practical guidance on sleep hygiene and helped patients recognize signs of possible sleep disorders, expanding access to vital information throughout the community. Below, a few pictures of the materials at different clinics across the city.
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8. Planned Next Steps – Lectures for Undergraduate and Graduate Students
As part of the campaign’s educational efforts, Dr. Marco Aurélio Ubiali will deliver lectures aimed at raising awareness among students about the importance of sleep for physical, mental, and emotional health. Topics will include the role of sleep in memory, learning, emotional balance, and overall well-being.
The first confirmed lecture will take place on May 3rd at UNESP – Universidade Estadual Paulista, one of the most prominent universities in Brazil. Two additional lectures are planned at the following institutions, with dates to be confirmed: Faculty of Medicine – Cruzeiro do Sul and Graduate Program – UNIFACEF
These sessions offer an excellent opportunity to engage with future professionals, encouraging healthy habits early in their academic journey and emphasizing sleep as a key pillar of overall health.
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Conclusion
All these combined efforts significantly boosted public regional awareness about the importance of sleep, encouraging healthy habits and reinforcing the prevention of sleep disorders as a key component of long-term well-being.
Through a thoughtful combination of educational actions, community engagement, and media outreach, the campaign helped position sleep health as an essential pillar of overall health—just as important as nutrition and physical activity.
The commitment of Dr. Marco Aurélio Ubiali to promoting sleep health extends well beyond the activities held on World Sleep Day. With dedication and consistency, Dr. Ubiali will continue delivering lectures, participating in interviews, and speaking directly with people — whether in clinical settings, professional events, or through media channels, advocating for better understanding and care of sleep health in the population.
We extend our sincere thanks for the trust placed in this mission and for the opportunity to serve as a World Sleep Day Delegate, helping to advance this important global movement.
Location: Franca/SP
Date of Activity: 03/14/2025
Submitted by: Marco Aurélio Ubiali
