Delegate: Happiest Baby, Inc.
Activity: A World Sleep Day Giveaway with Lonny Magazine, Parachute Home, and Sapira Mattress.
Location: Online (HappiestBaby.com)
Submitted by: Sarah Maguire
Short Bio: Happiest Baby is a mission-driven company dedicated to helping parents succeed at their most important job – raising healthy, happy children. The company develops science-based products and services to enhance child well-being and to help solve everyday parenting challenges. Based in Santa Monica, California, Happiest Baby, Inc. was founded in 2001 by Dr. Harvey Karp (pediatrician, child development specialist) with his wife and business partner, Nina Montée-Karp. Dr. Karp’ s celebrated books/videos, The Happiest Baby on the Block and The Happiest Toddler on the Block, have helped millions of parents. His landmark theories relieve many stressful parent challenges, like infant crying, poor sleep and toddler tantrums. Thousands of certified Happiest Baby educators teach Dr. Karp’ s work in hospitals and clinics across America and 20 other nations.
In October 2016, Happiest Baby launched SNOO Smart Sleeper, created to help solve the #1 new parent stress: exhaustion. Sleep deprivation can trigger postpartum depression, marital conflict, infant sleep deaths and – from an employer’s perspective – reduces productivity and increases accidents and health care costs.
Invented by Dr. Karp in collaboration with renowned industrial designer, Yves Béhar, SNOO is safest, most effective baby bed ever made. SNOO offers the first major innovation in infant beds…in over 1000 years. It quickly soothes infant crying and boosts sleep with the same rhythmic sensations babies enjoy in the womb. SNOO’s smart technology responds to crying by choosing the level of increased shushing and rocking most likely to calm the baby’s upset, just like an experienced parent. And, it helps parents figure out when their baby just wants a bit of soothing or needs more help (like a feeding or diaper change).